Jo Lees, Director of Creative Web Ideas has been creating websites for small to medium businesses throughout NZ for the past 16 years. She works out of a cosy CBD office in Whangarei and lives on the coast in Ngunguru with her 2 boys (one at intermediate and one at high school) and one large dog. Her background includes several years as a Japanese interpreter travelling to Japan regularly as well as marketing positions in Sydney and the Gold Coast.
Her focus is designing mobile responsive, search engine optimised websites, which are easy for her client's customers to navigate. Jo has expertise in using Mailchimp software to create branded email newsletters for regular communication and driving customers to websites. This combined with the power of blogging and endless creative ideas for promoting businesses online helps her clients to attract top Google listings.
Jo will share with you some of her top tips on making your newsletter content effective and creating an email newsletter that your customers will look forward to receiving. You'll find out how to:
- Create content to drive people to your website
- Segment your customers to send targeted and relevant email newsletters
- Re-market to customers based on their previous email clicks and website visits.